Succeeding with Video
Following these seven steps will help to ensure you benefit from a high-performance video library that contributes real results.
Even if you’re just getting started and genuinely only need one short, specific video, taking a bit of time to consider the larger context-company goals, existing content, future needs-will increase your likelihood of long-term success.
What comes next?
As you distribute your video, measure what matters
to gain valuable feedback about performance and ROI. Use these insights to refine your distribution strategy and channels-to make sure your video has the maximum impact and to inform your future video
