Why Video Content is Outperforming Traditional Content

With more and more people turning to video for their media and information needs, marketers are taking note. Video content is outperforming traditional content in terms of engagement, conversion rates, and ROI. For businesses looking to stay ahead of the curve, it’s time to consider investing in an animated video content strategy. We’ll explore why animated videos are so powerful and how they can be used to improve marketing performance, drive sales conversions, and support operational goals.

When did video content take over?

First, let’s look at why animated videos are so effective. Animation offers a unique combination of visual storytelling that captures people’s attention and encourages them to engage with your content. In this way, video helps you illustrate complex concepts or stories that are important to your target audiences in a concise and accessible way. But perhaps the biggest benefit: animation can be tailored to your company’s style and tone, making it easier to create something that resonates while staying true to your brand.

By 2022, the amount of video watched online nearly doubled from 2018. In a world where everyone is on the move, the medium with which we connect needs to adapt. The majority of people now view content on phones or tablets. Written content is challenging to view on smaller screens and video content has shown up as a more engaging alternative. 86% of businesses have taken notice and integrated video into their marketing strategy. However, with this increase in video, it’s important to make sure you’re thoughtful in your strategy so you stand out in the crowd.

Center your business objectives.

To make the most of animation in your content strategy, it’s important to consider how it fits into your overall objectives. For example, are you trying to create brand awareness? An explainer video can help by providing an entertaining introduction to your business’s mission. Or perhaps you’re having a hard time communicating what your product does and why it’s different from competitors. An animated explainer video is a great way to introduce potential customers to the features and benefits of your product or service. In each of these instances, animated visuals help communicate complex ideas in a more engaging way than traditional content formats.

Consider Revisions

Punch-ups and revisions are also important when producing animated videos — especially when there are multiple stakeholders involved in the decision-making process such as marketers, sales or operational teams.

Make sure you set aside adequate time for feedback loops at each stage of production so that any changes or updates can be implemented without compromising timelines or budgets. Additionally, keeping everyone informed along the way will help build consensus; disagreements between stakeholders can lead to costly delays as everyone works out their differences.

Don’t Just Focus on the Visual Components

Finally, don’t neglect audio engineering when creating animated videos! Audio is just as important as visuals when building engaging content and can be a quick tell of the quality of the production — sometimes even subconsciously. 

Animated videos are an effective way for businesses to promote their products and services — but if not done correctly they can detract from your brand value. By understanding what mistakes could potentially occur during pre-production planning through revisions to the final cut—content managers, sales teams, marketers (or anyone else looking to produce animated video) will have a better chance of success when creating quality animated video content that captures viewers attention while on budget & within desired timelines.


How do I get started?

Creating animation isn’t as hard as you might think either. If you don’t have an internal digital design team, consider partnering with an animated video studio that specializes in creating custom videos for businesses.

Ultimately, investing in video content is key for any modern business looking to remain competitive in today’s market. Animated videos offer an effective way to tell compelling stories that engage audiences more deeply than traditional text and imagery alone—making them invaluable tools for increasing conversions and driving ROI. By leveraging visual appeal, marketers, sales reps, and operations leaders can use animation to effectively reach their target audiences and achieve their goals.

Get in touch with Flikli to learn more about animated video production.