Take your most valuable content and optimize it for social media platforms.
As so many photos and images are shared across social platforms, video is a fantastic way to stand out from typical posts, and attract followers and new users. As social platforms algorithms move towards prioritizing video content, you’re likely to be seen more as well.
While content can be shared on accounts like Facebook and Instagram, YouTube is by far the most popular video sharing platform used by 88% of marketers. TikTok is becoming more popular as an advertising platform as well, with younger users using it as their primary web search engine.
Video posts are highly effective when used for social sharing with content attracting nearly 50% higher views.