Animated explainer videos are a powerful tool for businesses of all sizes to engage their audiences, convey complex information, and generate more leads. But if you’re new to video production, you may be wondering: how long does it take to produce an animated explainer video? The answer is, of course, it depends on a few factors. But at Flikli we have a streamlined timeline that minimizes road blocks and keeps your production on track.
Here’s a breakdown of how long each of these stages takes and what to expect as you go.
Video Strategy Call
Project Kickoff
Every Flikli project initiates with a Video Strategy session. Here, we immerse ourselves in understanding your brand, objectives, target audience, and the intricacies of your customer journey. Our goal for this call is to gather as much information from you as possible so that you can hand the project over with confidence that we can build video content that addresses all of your goals.
Key areas we focus on:
- Business objectives and video goals
- Defining the target audience persona
- Mapping out the ideal customer journey
- Devising a content strategy
- Discussing existing video libraries and potential gaps
- Ensuring the video output is optimized for your distribution channels
Voice Over Selection
Duration: 1 Day
To get started we provide a diverse range of voice actor samples in the Flikli platform. Easily listen to the options, select your favorite, and you’ve already completed the first step to your new video content!
Script Creation
Duration: 1-2 Weeks
This is where your message takes shape. The script is the heart of the video, determining tone, message, and flow.
What Flikli is working on during this step:
- Distilling all notes from the kickoff call
- Writing the initial script to address key audiences, highlight product and service benefits, and overcome objections
- Using the Flikli platform, your team members can each add their notes – just submit once you’re ready!
Storyboarding
Duration: 2-3 Weeks
The script transforms into a visual plan during the storyboarding phase.
What Flikli is working on during this step:
- Conceptualizing visuals aligned with the script and brand guidelines
- Designing keyframes to outline the visual progression of the video
Checkpoint:
- Revisions based on your feedback – all submitted at your team’s leisure through the Flikli Platform
Animation & Sound Design
Duration: 2-3 Weeks
This is the moment where your story truly comes to life.
What Flikli is working on during this step:
- Incorporating motion: animating characters, objects, and text
- Integrating selected voiceovers, background music, and sound effects
Checkpoint:
- Your final feedback submitted through the Flikli Platform
Delivery & Distribution Strategy
With the video crafted, our focus shifts to ensuring it reaches your intended audience.
- Final rendering and quality checks
- Integrating subtitles to help with reach and SEO
- Providing the video in formats for designated platforms
On average, the production of a custom-made animated explainer video spans between 6-8 weeks with Flikli. It’s essential to note that this timeline may flex based on video intricacy, revision rounds, and client feedback responsiveness.
In sum, animated explainer videos are more than just visual treats; they’re strategic tools fostering engagement and lead generation.
Flikli is excited to guide you through the creative process, translating your vision into vibrant 2D animations that captivate and convert.