Leverage video to build excitement around a product, service or platform launch. Quickly explain what makes your product unique while squashing objections before you go to market.
Draw awareness to the problems your target customers face and how your solution or product specifically addresses their needs.
✓ Video Planning Meeting
Speak to your target audience at each stage of the buying process.
✓ Product Overview Video
✓ Feature Overview Video
✓ Case Study Video
NEW CUSTOMER GIFT
✓ Social Booster
Don’t just take our word for it! Check out some of the product videos we’ve worked on.
Videos with a run time of around 2 minutes have the best engagement levels. After 2 minutes there is a significant drop in engagement. However, this does depend on the platform you are using to reach your target audience. It is best to have a range of video lengths within your marketing asset portfolio to use across different platforms.
While there is a drop in engagement after 2 minutes, videos with extended content can be effective. If you can keep user interest for 6 minutes there is hardly any decline in viewing after that point. These longer videos can be used to give more in depth information about how your product or services works, as well as, how to guide for use. Long-form videos can be effective with warmer, engaged leads who require that extra push to convert.
Making an effective go to market video depends on a few factors: the product/service, your target market and the platforms you’re looking to use. Our team will work with your company to make a video that will effectively execute your GTM strategy, helping with both strategy and distribution plan to bring you the best ROI.