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Animated explainer videos are videos that illustrate a concept, product, or process through visuals and voiceover. They can be as short as 15 seconds and typically up to 120 seconds long, but can be longer depending on the purpose. Animated explainer videos allow companies and organizations to communicate key information without the high costs associated with live-action video production.
You can use animated explainer videos to align and educate your workforce, illustrate your business or products to prospective customers, or distribute important information to a community. Whatever your goals are, animated explainer videos are a great way to maximize the reach of your voice and get your message out to your audience.
The best place to start when creating an animated video, is to identify what you want the video to accomplish. Do you need prospects to gain awareness that there’s a better way for them to achieve success? Do you need prospects to consider your product among a sea of competitors? Are you simply trying to ensure your current customers are achieving all the success they can from your services? Identifying where in the buyer’s journey your target audience is, speaking to them in that moment and creating a clear call-to-action allows your message to be heard the way you intend it to while providing the most value.
The single most important part of the animated explainer video journey is finding a partner that understands the business, user, and commercial applications of video.
Finding a partner with a proven video production process ensures your message will be communicated in the correct and most effective way, and that the journey will leave you inspired, not drained. You want experience, knowledge, creative aptitude, and proven results that will bring your story to life.
Accurately addressing your audience is what elevates a good video to a great video. Understanding the culture of your audience reinforces you as an expert and allows your message to be heard. Your production company might get all the information in your explainer video right, but it’s ineffective without understanding the audience you’re trying to reach. Make sure you have a partner that asks the right questions in order to understand the audience you’re addressing.
So you know what you want to say, but when it comes time to put that information down into a script, you find yourself wondering if you’re throwing in too much, too little, or if the script even makes sense?
Make sure your animated video partner has a process to keep the narrative clear and on track. Your production team should know what dialogue will support the animation visuals in order to best communicate your overall message. A partner that can take your knowledge and build out a successful script is the key to a smooth process.
Once you have all the key components in place, it’s time to choose the best voice actor for your animated explainer video. Make sure you choose a production team that has a broad range of actors and samples they can share with you. Your partner should also provide guidance for what tone will best compliment your story and visuals.